Digital marketing uses online channels, electronic devices, and digital platforms to promote brands, products, and services. It lets businesses target specific groups and track results in real time. You can learn more about definitions and concepts through guides like Salesforce Digital Marketing or Investopedia's Overview.

Main ChannelsSearch Engine Optimization (SEO): Improves free website rank in search engines.Pay-Per-Click (PPC): Paid ads where you pay only when users click.Social Media: Building community and sharing posts on networks.Content Marketing: Using blogs, videos, and articles to engage people.Email Marketing: Sending direct, personal messages to leads and buyers.